



{"id":1772,"date":"2005-02-13T00:00:00","date_gmt":"2005-02-12T23:00:00","guid":{"rendered":"http:\/\/www.largeur.com\/?p=1772"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"atelier oi","status":"publish","type":"post","link":"https:\/\/largeur.com\/?p=1772","title":{"rendered":"Nouveau design romand, pour Ikea et Swatch Group"},"content":{"rendered":"<p>L&rsquo;ann\u00e9e 2005 s&rsquo;annonce luxuriante pour l&rsquo;atelier O\u00ef. Le collectif d&rsquo;architecture et de design bas\u00e9 \u00e0 La Neuveville a \u00e9t\u00e9 choisi pour r\u00e9aliser l&rsquo;ambitieux projet Dress Your Body (DYB) du groupe Swatch, qui r\u00e9unira sous deux toits &#8211; dont l&rsquo;un garni de ceps de vigne en croissance &#8211; toutes les activit\u00e9s de joaillerie et bijouterie du g\u00e9ant horloger du c\u00f4t\u00e9 d&rsquo;Auvernier (NE). <\/p>\n<p>En parall\u00e8le, O\u00ef multiplie les cr\u00e9ations de mobilier sur la sc\u00e8ne internationale, pr\u00e9pare une r\u00e9trospective de ses travaux chez teo jakob et la sc\u00e9nographie d&rsquo;une expo au mu.dac de Lausanne. Et ce ne sont l\u00e0 que quelques-uns des d\u00e9fis qui agitent cette quinzaine de cr\u00e9ateurs install\u00e9s dans une discr\u00e8te usine blanche sur les hauteurs du lac de Bienne, face \u00e0 l&rsquo;\u00eele Saint-Pierre. O\u00ef n&rsquo;a jamais \u00e9t\u00e9 aussi sollicit\u00e9 qu&rsquo;aujourd&rsquo;hui.<\/p>\n<p>\u00ab\u00c7a devient presque difficile de g\u00e9rer autant de projets en m\u00eame temps\u00bb, admet Patrick Reymond, designer, 42 ans, qui a fond\u00e9 l&rsquo;atelier en 1991 avec ses confr\u00e8res Aurel Aebi et Armand Louis. La reconnaissance internationale est arriv\u00e9e vers 1997, quand Ikea a mandat\u00e9 les Neuvevillois pour r\u00e9aliser des porte-journaux, des lampes, etc. \u00abLes gens d&rsquo;Ikea nous avaient d\u00e9couverts par hasard, gr\u00e2ce \u00e0 notre carte de bons voeux qui montrait un de nos objets\u00bb, explique Patrick Reymond. <\/p>\n<p>Dans la foul\u00e9e, le collectif a dessin\u00e9 l&rsquo;arteplage neuch\u00e2telois (avec roseaux fluorescents et galets g\u00e9ants), l&rsquo;int\u00e9rieur du beau mus\u00e9e d&rsquo;arch\u00e9ologie Lat\u00e9nium de Neuch\u00e2tel, sans oublier diverses maisons individuelles, des int\u00e9rieurs de boutiques et le pavillon AlpTransit au Gothard.<\/p>\n<p>Pour g\u00e9rer en parall\u00e8le des mandats aussi diff\u00e9rents, l&rsquo;atelier a d\u00e9velopp\u00e9 un processus cr\u00e9atif o\u00f9 chacun ajoute ses id\u00e9es au \u00abwork in progress\u00bb, qui passe de la discussion informelle \u00e0 l&rsquo;\u00e9cran d&rsquo;ordinateur, puis \u00e0 l&rsquo;atelier de prototypes (o\u00f9 diverses textures futuristes sont r\u00e9unies dans une \u00abmat\u00e9rioth\u00e8que\u00bb) et ainsi de suite. \u00abLe travail est organique et collectif: chacun de nous n&rsquo;est qu&rsquo;une \u00e9tape du processus.\u00bb Et, comme les id\u00e9es surgissent souvent sur une nappe de bistrot, O\u00ef a con\u00e7u une table baptis\u00e9e \u00abmillefeuille\u00bb dont la surface est compos\u00e9e d&rsquo;une \u00e9paisse pile de papiers d\u00e9tachables.<\/p>\n<p>La situation excentr\u00e9e de La Neuveville est paradoxalement devenue un atout pour <a href=http:\/\/www.atelier-oi.ch target=_blank class=std>l&rsquo;atelier<\/a> bilingue. \u00abNous sommes aussi pr\u00e8s de Gen\u00e8ve que de Zurich\u00bb, dit Patrick Raymond. La proximit\u00e9 g\u00e9ographique du groupe Swatch, \u00e0 Bienne, a \u00e9galement constitu\u00e9 un atout: O\u00ef est r\u00e9guli\u00e8rement mandat\u00e9 par le g\u00e9ant horloger, notamment pour ses stands \u00e0 la Foire de B\u00e2le. Luxe supr\u00eame: le collectif peut d\u00e9sormais se permettre de refuser des commandes. \u00abQuand nous nous rendons compte qu&rsquo;un client a besoin de quelque chose que nous ne pouvons pas assurer, nous pr\u00e9f\u00e9rons renoncer.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce collectif neuch\u00e2telois d&rsquo;avant-garde va r\u00e9aliser \u00e0 Auvernier le projet \u00abDress Your Body\u00bb de Swatch Group. Entre autres d\u00e9fis.<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1772","post","type-post","status-publish","format-standard","hentry","category-pop-culture","pop-culture"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Pierre Grosjean\"\/>\n\t<meta name=\"keywords\" content=\"culture\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/largeur.com\/?p=1772\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Largeur.com |\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/largeur.com\/?p=1772\" \/>\n\t\t<meta property=\"article:published_time\" content=\"-001-11-30T00:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"-001-11-30T00:00:00+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#article\",\"name\":\"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com\",\"headline\":\"Nouveau design romand, pour Ikea et Swatch Group\",\"author\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/?author=28#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/#organization\"},\"datePublished\":\"2005-02-13T00:00:00+01:00\",\"dateModified\":\"-0001-11-30T00:00:00+00:09\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#webpage\"},\"articleSection\":\"CULTURE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com#listItem\",\"position\":1,\"name\":\"Domicile\",\"item\":\"https:\\\/\\\/largeur.com\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?cat=3#listItem\",\"name\":\"CULTURE\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?cat=3#listItem\",\"position\":2,\"name\":\"CULTURE\",\"item\":\"https:\\\/\\\/largeur.com\\\/?cat=3\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#listItem\",\"name\":\"Nouveau design romand, pour Ikea et Swatch Group\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com#listItem\",\"name\":\"Domicile\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#listItem\",\"position\":3,\"name\":\"Nouveau design romand, pour Ikea et Swatch Group\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?cat=3#listItem\",\"name\":\"CULTURE\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/largeur.com\\\/#organization\",\"name\":\"Largeur.com\",\"url\":\"https:\\\/\\\/largeur.com\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?author=28#author\",\"url\":\"https:\\\/\\\/largeur.com\\\/?author=28\",\"name\":\"Pierre Grosjean\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1c7217160ac6e897df48f3d1db3e36169ee57d585ca414b1cedbbdc2c18b3c80?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Pierre Grosjean\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#webpage\",\"url\":\"https:\\\/\\\/largeur.com\\\/?p=1772\",\"name\":\"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/?p=1772#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/?author=28#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/?author=28#author\"},\"datePublished\":\"2005-02-13T00:00:00+01:00\",\"dateModified\":\"-0001-11-30T00:00:00+00:09\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/largeur.com\\\/#website\",\"url\":\"https:\\\/\\\/largeur.com\\\/\",\"name\":\"Largeur.com\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/largeur.com\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com","description":"","canonical_url":"https:\/\/largeur.com\/?p=1772","robots":"max-image-preview:large","keywords":"culture","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/largeur.com\/?p=1772#article","name":"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com","headline":"Nouveau design romand, pour Ikea et Swatch Group","author":{"@id":"https:\/\/largeur.com\/?author=28#author"},"publisher":{"@id":"https:\/\/largeur.com\/#organization"},"datePublished":"2005-02-13T00:00:00+01:00","dateModified":"-0001-11-30T00:00:00+00:09","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/largeur.com\/?p=1772#webpage"},"isPartOf":{"@id":"https:\/\/largeur.com\/?p=1772#webpage"},"articleSection":"CULTURE"},{"@type":"BreadcrumbList","@id":"https:\/\/largeur.com\/?p=1772#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/largeur.com#listItem","position":1,"name":"Domicile","item":"https:\/\/largeur.com","nextItem":{"@type":"ListItem","@id":"https:\/\/largeur.com\/?cat=3#listItem","name":"CULTURE"}},{"@type":"ListItem","@id":"https:\/\/largeur.com\/?cat=3#listItem","position":2,"name":"CULTURE","item":"https:\/\/largeur.com\/?cat=3","nextItem":{"@type":"ListItem","@id":"https:\/\/largeur.com\/?p=1772#listItem","name":"Nouveau design romand, pour Ikea et Swatch Group"},"previousItem":{"@type":"ListItem","@id":"https:\/\/largeur.com#listItem","name":"Domicile"}},{"@type":"ListItem","@id":"https:\/\/largeur.com\/?p=1772#listItem","position":3,"name":"Nouveau design romand, pour Ikea et Swatch Group","previousItem":{"@type":"ListItem","@id":"https:\/\/largeur.com\/?cat=3#listItem","name":"CULTURE"}}]},{"@type":"Organization","@id":"https:\/\/largeur.com\/#organization","name":"Largeur.com","url":"https:\/\/largeur.com\/"},{"@type":"Person","@id":"https:\/\/largeur.com\/?author=28#author","url":"https:\/\/largeur.com\/?author=28","name":"Pierre Grosjean","image":{"@type":"ImageObject","@id":"https:\/\/largeur.com\/?p=1772#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/1c7217160ac6e897df48f3d1db3e36169ee57d585ca414b1cedbbdc2c18b3c80?s=96&d=mm&r=g","width":96,"height":96,"caption":"Pierre Grosjean"}},{"@type":"WebPage","@id":"https:\/\/largeur.com\/?p=1772#webpage","url":"https:\/\/largeur.com\/?p=1772","name":"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/largeur.com\/#website"},"breadcrumb":{"@id":"https:\/\/largeur.com\/?p=1772#breadcrumblist"},"author":{"@id":"https:\/\/largeur.com\/?author=28#author"},"creator":{"@id":"https:\/\/largeur.com\/?author=28#author"},"datePublished":"2005-02-13T00:00:00+01:00","dateModified":"-0001-11-30T00:00:00+00:09"},{"@type":"WebSite","@id":"https:\/\/largeur.com\/#website","url":"https:\/\/largeur.com\/","name":"Largeur.com","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/largeur.com\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"Largeur.com |","og:type":"article","og:title":"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com","og:url":"https:\/\/largeur.com\/?p=1772","article:published_time":"-001-11-30T00:00:00+00:00","article:modified_time":"-001-11-30T00:00:00+00:00","twitter:card":"summary_large_image","twitter:title":"Nouveau design romand, pour Ikea et Swatch Group | Largeur.com"},"aioseo_meta_data":{"post_id":"1772","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-03-28 17:46:19","updated":"2025-07-09 15:40:19","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/largeur.com\" title=\"Domicile\">Domicile<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/largeur.com\/?cat=3\" title=\"CULTURE\">CULTURE<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tNouveau design romand, pour Ikea et Swatch Group\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Domicile","link":"https:\/\/largeur.com"},{"label":"CULTURE","link":"https:\/\/largeur.com\/?cat=3"},{"label":"Nouveau design romand, pour Ikea et Swatch Group","link":"https:\/\/largeur.com\/?p=1772"}],"_links":{"self":[{"href":"https:\/\/largeur.com\/index.php?rest_route=\/wp\/v2\/posts\/1772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/largeur.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/largeur.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/largeur.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/largeur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1772"}],"version-history":[{"count":0,"href":"https:\/\/largeur.com\/index.php?rest_route=\/wp\/v2\/posts\/1772\/revisions"}],"wp:attachment":[{"href":"https:\/\/largeur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/largeur.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/largeur.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}